Dyson launches the Dyson Airwrap styler 10/10/18

By Linda Woodhead

Controversial? Yes! Innovative? Yes! Targeted at consumers? Yes! ...But will it have a place in the Professional Hair Industry?

I am of course conscious of the reaction this new tool and this blog will most likely glean from 'some' of the Professional hair industry, stylists and salon owners however I will say that as a member of the media and of the hair industry at large, when something like this is invented, it would be naive to not recognise the incredible engineering acumen of this new innovative tool.


So... what is all the fuss about? Well after attending an exclusive and very secretive launch on Monday in Sydney just prior to todays launch, the best way to describe the new tool is one that can allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home or in the salon. This styling tool is engineered to create curls, waves and smooth blow dries without extreme heat.

At the heart of this story comes a radical idea: harness Dyson’s digital motor to create a phenomenon known as the 'Coanda' effect.

The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface. Taking advantage of this principle Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage.

While the new tool will be directed towards consumer sales, I do believe that there is an application for the professional market both in salon and especially in the session and editorial arena. Fashion week springs to mind where speed is often of the essence and this tool pretty much changes the blow dry, style, straighten and curl process to a simple singular process. Bridal, styling and photographic work may well also see an advantage and at the end of the day the individual stylist will make their own choice as to whether this will form part of their tool kit.

Obviously there will be an outcry from some channels asking if this is yet another new innovation that will drive business out of the salon but I don't see this happening. Nothing can replace the experience of the salon visit and with a price tag of $700 it really is only going to affect a small demographic.

While the full kit includes 3 brush heads and a dryer head, the stars of the show are the styling barrels, 4 in total, which come in 2 sizes and in 2 directional processes.

Basically, the motor inside the main hand piece spins to create an area of high pressure at the top of the styling barrel. A high velocity jet of air disperses out of six air slots around the barrel. This generates a physical phenomenon known as the Coanda effect which allows the hair to curl around the barrel to style.

The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek blow dry finish, the brushes align hair when styling, helping to provide a smooth shiny finish when dry.

Oh and The Dyson Airwrap styler styles wet to dry. Experts suggest to dry off the hair to around 80% dry and to then use the tools to create the desired affect.

In the words of James Dyson himself, “We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor, we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.”

In summary... I have to admit it was a bit off wow moment when I saw the new Airwrap in full flow. Being loyal to the professional industry, like you, I still have questions about its application and indeed affect on the hair industry but I guess time will tell and you will need to make your own mind up on how and if you give it a go. This is certainly, in my opinion, a tool to investigate for no other reason than the wow factor alone!

Having spent 6 years in development with over £24m investment in research and development, 642 prototypes and 230 engineers and scientists... at the end of the day only you will decide if it is going to form part of your styling armoury.