7th September 2020
PRESS RELEASE
IMPORTANT ANNOUNCEMENT RELATING TO THE 2020 ABIA GALA EVENT
The 2020 Australian Beauty Industry Awards which include the Australian Make Up Industry Awards gala event, which was due to be held on 6th December in Sydney, will sadly, not be going ahead as planned and all tickets purchased will of course be fully refunded.
When the government gave events the go ahead a few months ago, we were very excited and have worked hard behind the scenes to create an environment that was safe, and would allow us to provide the celebration, entertainment and extravagant gala that the ABIA is known and loved for.
Unfortunately, our commitment has not been matched with a practicality that will allow us to deliver a premium event to the industry; meaning that we have been forced to cancel the ABIA gala night. We are not prepared to put our guests through unnecessary cost and inconvenience, offer a less than stellar event and have the genuine prospect of last-minute cancellation,
This difficult decision has been made bearing in mind the following:-
Most importantly, we believe that by taking everything into consideration, we are unable to deliver an event worthy of our respected name and ticket cost, not to mention keeping everyone safe and have guests from all over Australia attend.
So, instead, now for the good news…
WE ARE GOING LIVE!
SAVE THE DATE – SUNDAY 18TH OCTOBER 2020 – 7PM
We don’t want you to have to wait any longer to find out the winners of the 2020 ABIA. So, we will be hosting the ABIA’s and AMIA’s Online, which will be Streamed Live across all of our Social Media Platforms simultaneously.
Our most valued sponsors will still announce the winners at this Online event, and we encourage finalists to plan their own parties to watch together, dress up, have a few cocktails and enjoy the night as best they can!
After the event, we will be sending all winners their trophies, social tiles, press releases etc. and ask that they all film their own acceptance speech and send to us, so that we can post their thank-you messages as we always do for everyone to see and share on our you tube channel and social media platforms.
All winners will also receive coverage in upcoming editions of BEAUTY BIZ Magazine.
Additionally, as an added extra this year and moving forward, we have contracted the services of well known Branding and Communications experts, Lily Blue Communications, and under the guidance of owner Jo Coles, we bring a new prize to all winners to help them come out of these challenging times, which will include:-
We have taken this decision very seriously, investigated all options and have looked at how we can best deliver our events where all those involved including entrants, sponsors, judges and supporters all have the best results and outcomes possible both in 2020 and moving forward into the future.
We can’t wait to finally announce our 2020 winners, offer them a new and valuable PR prize, and then look ahead to an incredible 2021 with the ABIA, incorporating the AMIA, due to be held as usual on the last night of Beauty Expo Australia, in August, in Sydney.
Thank you and best regards to you all, in safety and in health
Linda Woodhead
Publisher and owner, mocha Publishing