MOCHA PUBLISHING IS THE INDUSTRY LEADER OFFERING MAGAZINES, EVENTS AND COMPETITIONS TO THE AUSTRALIAN HAIR AND BEAUTY INDUSTRY.
Established in 2006, Mocha Publishing has regular distribution of Trade Magazines to over 25,000+ small business owners, managers, stylists, beauty therapists and barbers.
Mocha Publishing is made up of a professional team, who have unparalleled combined experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.
Hair Biz is an industry trade magazine distributed bi-monthly to Hair Salons throughout Australia in print and digital format. This essential business tool covers all aspects of the hair industry with national and international profiles, interviews, news, salon features, business advice, product launches and much more. Subscription is available online at mochapublishing.com.au
Beauty Biz is an industry trade magazine distributed bi-monthly to Beauty Salons and Spas throughout Australia in print and digital format. This essential business tool covers all aspects of the beauty industry with national and international profiles, interviews, news, salon features, business advice, product and equipment launches and much more. Subscription is available online at mochapublishing.com.au
BarberShop is an industry trade magazine distributed bi-monthly to Barbers and Men’s Hair Salons throughout Australia in print and digital format. This unique magazine covers all aspects of the barbering industry with national and international profiles, interviews, news, features, business advice, product launches and much more. Subscription is available online at mochapublishing.com.au
We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought possible. We have developed a simple six-step plan where we can discuss your business objectives, send through a proposed features list based on our discussion, interview you and your staff if required and assist you in writing your articles and collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary. We then design your magazine, and show you proofs for approval, send your magazine to print and finally it it arrives on the doorstep of your salon(s). We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page magazine through to a deluxe magazine to include photographic shoots.
We originally spent over 2 years building our email databases which have been created from our existing readers, clients, opt in from social media and our website, opt in from trade shows and an extensive telemarketing campaign to the industry. We can now provide the opportunity to distribute a personalised email marketing message instantly to our hair and/or beauty database. Each magazine is also converted to a digital version which is sent to our email database not to mention over 25,000 followers on our social media pages through facebook and Instagram.
HAIRBIZ FORUM was introduced to the industry back in 2008 as a full day educational event held here in Brisbane showcasing both hair artists and business speakers from Australia and overseas. FORUM became the live version of the magazine HAIRBIZ. With international artists such as Patrick Cameron, Errol Douglas, Hooker&Young and Sean Dawson, and National artists such as Toni&Guy, Rokk Ebony, Dario Cotroneo, and many more... combined with the top inspirational and motivational business speakers Australia has to offer, this one of a kind event is held every year and is a tribute to the talent within the hairdressing industry.
The Australian Beauty Industry Awards or A.B.I.A.’s as they are now known were launched in 2012 to provide the Australian Beauty Industry a much needed and often requested benchmark of excellence. With many categories available for self nominated online entry these awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.
The Australian Hair Industry Awards or A.H.I.A’s were launched in 2013 to provide the Australian Hair Industry an award platform to celebrate the best of the best in business on a state by state basis. Including individual and specialist categories these awards culminate in a gala event following HAIR BIZ FORUM on an annual basis.
The Australian Make Up Industry Awards or A.M.I.A's were launched in 2018 to provide the Australian Make Industry an autonomous award platform. Although launched as a seperate event, 2019 will see the AMIA's come back in under the umbrella of the ABIA's with categories celebrating Bridal/Formal, High End Fashion/Editorial and Fantasy Make Up artists.
The Australian Modern Barber Awards or A.M.B.A's are launching in 2021 to provide the Australian Barber and Men’s hairdressing Industry a much needed and often requested benchmark of excellence and platform to showcase their creative and business skills.
The annual HOT SHOTS hair competition is aimed at the youth of our hair industry, so as to assist young hairdressers on their road to fame and fortune. Hairdressers under the age of 30 submit their collections and work for the previous 12 months by entering the comp to culminate in a team of 4 members. Prizes include packs from all sponsors, a photo shoot and a stay in the renowned HOT SHOTS House. For 3 days icons and mentors visit to get up close and personal with the team making this competition the most coveted of all comps aimed at the youth of our industry.
The annual and new BEAUTY SQUAD competition is aimed at the rising stars of the Australian Beauty Industry, so as to assist young beauty therapists, specialists and salon owners on their road to fame and fortune. Beauty Therapists under the age of 35 submit their entry online including their activity within the industry for the previous 12 months and the team of 4 are chosen by a stellar line up of judges. Prizes include packs from all sponsors, a stay in the soon to be renowned BEAUTY SQUAD House and more opportunities as they arise throughout the year.