MOCHA PUBLISHING IS THE INDUSTRY LEADER OFFERING MAGAZINES, EVENTS AND COMPETITIONS TO THE AUSTRALIAN HAIR AND BEAUTY INDUSTRY.

Established in 2006, Mocha Publishing has regular distribution of Trade Magazines to over 25,000+ small business owners, managers, stylists, beauty therapists and barbers.

Mocha Publishing is made up of a professional team, who have unparalleled combined experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.

TRADE B2B MAGAZINES

Hair Biz is an industry trade magazine distributed bi-monthly to Hair Salons throughout Australia in print and digital format. This essential business tool covers all aspects of the hair industry with national and international profiles, interviews, news, salon features, business advice, product launches and much more. Subscription is available online at mochapublishing.com.au

Beauty Biz is an industry trade magazine distributed bi-monthly to Beauty Salons and Spas throughout Australia in print and digital format. This essential business tool covers all aspects of the beauty industry with national and international profiles, interviews, news, salon features, business advice, product and equipment launches and much more. Subscription is available online at mochapublishing.com.au

BarberShop is an industry trade magazine distributed bi-monthly to Barbers and Men’s Hair Salons throughout Australia in print and digital format. This unique magazine covers all aspects of the barbering industry with national and international profiles, interviews, news, features, business advice, product launches and much more. Subscription is available online at mochapublishing.com.au

IN-SALON MAGAZINES

We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought possible. We have developed a simple six-step plan where we can discuss your business objectives, send through a proposed features list based on our discussion, interview you and your staff if required and assist you in writing your articles and collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary. We then design your magazine, and show you proofs for approval, send your magazine to print and finally it it arrives on the doorstep of your salon(s). We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page magazine through to a deluxe magazine to include photographic shoots.

DIGITAL

We originally spent over 2 years building our email databases which have been created from our existing readers, clients, opt in from social media and our website, opt in from trade shows and an extensive telemarketing campaign to the industry. We can now provide the opportunity to distribute a personalised email marketing message instantly to our hair and/or beauty database. Each magazine is also converted to a digital version which is sent to our email database not to mention over 25,000 followers on our social media pages through facebook and Instagram.


IMPORTANT FACTS

We can offer regular distribution of Magazines to 23,000+ small business owners, managers, stylists, beauty therapists and barbers.

69,000+ Readers across all three titles based on 3:1 readership

26,000+ fans on Facebook all organically achieved

20,000+ followers on Instagram all organically achieved

17,000+ opt in email addresses on mocha email database


EVENTS

HAIRBIZ FORUM was introduced to the industry back in 2008 as a full day educational event held here in Brisbane showcasing both hair artists and business speakers from Australia and overseas. FORUM became the live version of the magazine HAIRBIZ. With international artists such as Patrick Cameron, Errol Douglas, Hooker&Young and Sean Dawson, and National artists such as Toni&Guy, Rokk Ebony, Dario Cotroneo, and many more... combined with the top inspirational and motivational business speakers Australia has to offer, this one of a kind event is held every year and is a tribute to the talent within the hairdressing industry.

AWARDS

The Australian Beauty Industry Awards or A.B.I.A.’s as they are now known were launched in 2012 to provide the Australian Beauty Industry a much needed and often requested benchmark of excellence. With many categories available for self nominated online entry these awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.

The Australian Hair Industry Awards or A.H.I.A’s were launched in 2013 to provide the Australian Hair Industry an award platform to celebrate the best of the best in business on a state by state basis. Including individual and specialist categories these awards culminate in a gala event following HAIR BIZ FORUM on an annual basis.

The Australian Make Up Industry Awards or A.M.I.A’s were launched in 2018 to provide the Australian make Industry an autononous award platform, seperate from the Beauty awards to celebrate the best of the best in all genres of make UP from business, to photographic and education. Including individual and specialist categories these awards culminate in a cocktail event on the weekend of the Brisbane hair and Beauty Expo.

COMPETITION

The annual HOT SHOTS hair competition is aimed at the youth of our hair industry, so as to assist young hairdressers on their road to fame and fortune. Hairdressers under the age of 30 submit their collections and work for the previous 12 months by entering one of the four categories:- The Fashionista, The Visionary, The Rising Star Male and The Rising Star Female. Prizes in excess of $20,000 and a stay in the renowned HOT SHOTS House for 3 days where icons and mentors visit to get up close and personal with the team makes this competition the most coveted of all comps aimed at the youth of our industry.


"Mocha Publishing is a well known, well connected and well respected, leading authority within the hair and beauty industry."